files and pictures to a minimum, as they can take too long to download. 4. Fill your site with interesting information. This is why people will visit you in the first place. 5. Budget wisely. Internet site design costs have a habit of getting out of hand. Rating: 4/5 Building Signage In many cases, this will be your most important form of advertising. This especially applies to fast-food restaurants and businesses with high-roadside visibility. Make the signage work for you-offer benefits and good deals. Instead of Computer Upgrades, try something like Upgrade your old computer for less than $500 here! Hints and Tips: 1. Make the sign bright and colorful. 2. If possible have the same sign facing in two directions so traffic heading each way can see it. 3- Write it so it sells. Include your best headline. 4. Focus on benefits, not features. Rating: 5/5 Gar Signage Often used by network marketers, and almost never works for them. However, an argument for it is that your car is an advertising medium you own. After all, if you don't have to pay for it, there's no real gamble, is there? Hints and Tips: 1. Don't try to say too much-keep it simple. 74