business is just a quick walk from where you are handing out the flyers. Most people dump them immediately, so again, you must reach the target market. The benefit is that you can pick and choose whom you hand the flyers to-whether it's women, young people, or a group more specific still. Hints and Tips: 1. Have an attractive person handing them out with something that adds excitement (sorry if that sounds shallow, but it's reality). 2. Make it simple so you can immediately see the benefit. 3- Make a great offer that people have to respond to. 4. Test and measure where and when you hand them out. Rating: 4/5 Catalogs Can be used to mail out to your existing customers, to hand out in store, or to use as a mailbox drop. Works when you have numerous different product categories, and lots of specials. The front page should offer reasons for the prospect to look inside. Use teasers like Inside...how you can save $45 on a new DVD player, etc. Not recommended for the average small business as a lead generation technique. Hints and Tips: 1. Should only be used by big companies who have wholesalers and manufacturers ready to help pay for them. 2. Use them as sales tools or repeat business catalysts, not lead generators. 3- Test and measure. Rating: 2/5 64