your excellent payment record, your credit level has been increased. People, being the live today, deal with the consequences tomorrow creatures they are, will probably come in and buy up plenty more. Hints and Tips: 1. Be confident about the customers' ability to repay. 2. When sending the letter, include some of the great products that are now within their reach. 3- Have a call to action or offer a special incentive to act quickly. Rating: 3/5 Target Likely Repeaters To ensure that you build a business based on repeat business, go after the right people in the first place. That is, the people who are likely to come back time and time again. Give it some thought. Who buys your product on a regular basis? Hints and Tips: 1. Understand that some customers are much better than others. 2. Try and identify a pattern of repeat business customers and then target that group vigorously. Rating: 4/5 Postpurchase Reassurance A fancy name for helping people to feel OK about their decision to buy from you. You could send them press articles on the product, or recent favorable reviews. Even testimonials from your own customers could work well. Think of how good you feel when the shop assistant says, Gee, that shirt looks great on you. Even though it's his job, you are still more likely to buy it. And because most people 135