new, and get rid of the old. It also means you can charge a premium price. You can sell the old model to your customers, or sell it to another business. Alternatively, you may want to break it apart for parts. Hints and Tips: 1. It's a great selling point, so use it in all you advertising and literature. 2. Establish partnerships with wholesalers, secondhand stores, etc., so you can maximize the value of old trade-ins. 3- Don't be afraid to increase your prices-you are offering a premium service now. Rating: 3/5 Bulk Buy Specials Encourage people to buy in bulk from you, and offer a significant saving if they do so. This also ties the people up for some time. You've loaded them up with stock, so they will not go anywhere else. They will also get used to using your product or service. Hints and Tips: 1. The bigger the order, the bigger the discount. 2. Keep in contact with the customers. Just because they don't call you doesn't mean they aren't still using your product-they just bought so much! Rating: 3/5 Scarcity and Limits Use the best motivators in the world: fear and pain. If you make people think they're going to miss out, there's a good chance it'll swing the sale your way. That's 113