and Tips: 1. Only for very special events. 2. Of little value if you haven't already got brand awareness. 3- Test and measure. Rating: 0/5 Business Cards Highly overrated as a marketing tool. You're better off funneling your money into something more marketing orientated. People will only hang onto your business cards if you give them a reason to do so in the first place. Even so, it pays to put more than just your name, rank, and serial number on the cards. Try adding some benefits, and your main point of difference. Hints and Tips: 1. Include what you do and some benefits. 2. Be creative with colors and layout. 3- Give people a reason to hang onto the card. 4. Use the back to explain your company's services or history. 5. Test and measure. Just hand them to everyone. Rating: 2/5 Networking Functions Can be extremely effective. People buy from people they like, know, and trust. If you get to know people on a social basis, they are more likely to do business with you. This method can outstrip every other method if done right. You need the right mix of genuine friendliness and salesmanship. That is, don't be too pushy, but be pushy enough. Make it easy for the other person, and follow up! 79