us stand apart from the rest? 2. Once you know what sets you apart, tell the world, and tell it loudly. 3- Don't underestimate the power of uniqueness-simply by doing something different you can get lots of attention. 4. If there's nothing unique about what you do, start changing or adding things. Rating: 5/5 Sell Your Own Product Line or an Exclusive Line If you have something nobody else has, such as your own product line, people will be forced to buy it from you. Of course, you must make sure your products are up to scratch, and genuinely attractive. Hints and Tips: 1. Develop or find something no one else has. 2. Look at what you are already doing-you may have something unique and you don't even know it. 3- If you haven't gotten anything exclusive yourself, develop partnerships that allow you to offer something special. Rating: 3/5 Increase Range or Variety The more you have, the more options you can give the customer, and the more individual tastes you can cater to. Naturally, you have to be careful you don't end up buying a bunch of highly specialized stock that you can never sell. In many cases, though, going from Would you like an apple or an orange? to Would you like an apple, orange, or a banana? can make a big difference. 94