each and every day. It literally means constant improvement. And, if all you can do is add just 1% per week in each of these five areas, or even 1% per month, then you can work out the possibilities. Kaizen confirmed Charlie. I'll remember that. But I could see that Charlie was far from convinced. It seemed such a shame. So much potential, yet so little of it realized. You don't seem ready to take on the world, my friend, I said with a hint of frustration. Sure I'm ready, but it's much easier said than done, Brad. Oh, if only I had a dollar... I follow all that stuff you said about the chassis, but how am I actually going to make those improvements? It seems to work, but how can I make it happen? I don't see what more I can do. I'll make you a deal, Charlie. Over the next couple of days I'll get you to tag along with me as I visit some of the businesses the Coaching Team at Action and I have helped to turn around. All you've got to do is watch, listen, and emulate. The tricks of the trade are pretty much the same for any industry, so you've just got to take their strategies and apply them to your business. It's all fairly straightforward and remarkably simple, but it all comes back to you. First you've got to be open-minded so that the ideas are absorbed, and then you've got to be disciplined enough to actually put these strategies into practice. But won't these businesspeople get all secretive and defensive when I start looking over their shoulder? he asked. Not for a second, I reassured him. They all know there's plenty to go around. And it's not like we're spying on them. We're just watching my teachings in practice. Teachings I'm as happy to share as they are. He pondered this by rubbing the back of his stubby neck. Besides, that's the least of their concerns. If people come knocking it's because they've implemented my suggestions, and as a result their business is booming. 36