work for fast-food outlets and restaurants. Bear in mind that people often forget about your fridge magnet and go to the Yellow Pages anyway. The magnet can easily lose its impact. Joint fridge magnets can work well, that is, magnets advertising a range of local businesses. These are generally held onto. Hints and Tips: 1. All points mentioned above for stickers and tags are relevant here as well. 2. Try to join forces with other noncompeting businesses. That way it becomes a much more valuable list. 3- Should be hand delivered to the local area. Rating: 4/5 Named Promotional Gifts A risky proposition. This is where you have pens designed with your logo on them, or something similar. The gift could be as large as a set of golf clubs. Ideally, the gift should be useful and of quality. This idea is probably better put to use in order to keep your existing customers happy. Hints and Tips: 1. Go for something a little different-not another coffee mug. 2. Ensure that it's of high quality, as it is a reflection of your business. 3- Personalize it. Rating: 2/5 Blimps, Plane Banners, and Skywriting Very high profile, and guaranteed to get people looking, and talking. Of course, it's only suitable for large businesses, and generally only works as an awareness 78