check, or to follow up recent direct mailings such as a newsletter. It's essential to have a powerful and natural sales script. Hints and Tips: 1. Ensure that a great sales script, with lots of questions, is ready. 2. Have a good reason for making the call, then move in for the sale. 3- Offer a great deal on the main item you are trying to sell. Rating: 4/5 Run Competitions Mail to your customers, and again ask them to buy. If they do, you'll automatically put them into the drawing for something they'd dearly love to have. The trick to competitions is to make the prize something exciting and rare, and to make the people believe that there is a reasonable chance they may win. Hints and Tips: 1. Offer a great prize. 2. Give the impression that the chances of winning are very good. 3- Include a call to action. Rating: 3/5 Past Customer Events Why not have a cocktail party and invite all your past customers? People are always looking for ways to meet other people, and may come along to your party for that alone. You don't need to pay for all the drinks, but it can help. Of course, it doesn't have to be party. You could send them tickets to a sporting event, or something similar. 138