a quarterly, bimonthly, or monthly. Either way, stick to deadlines so people start expecting it. 3- To be respected you must look professional, so invest the time and money in professional layout and photography. It's better to leave out a photo than include a bad one just for the sake of it. 4. Spend a large portion of your time making the cover as striking as possible. 5. Test and measure. Rating: 3/5 Stickers and Tags Stickers and tags are great ways to advertise a business where the product is bought irregularly and is fairly unimportant to the buyer. For example, with a printer cartridge supply company, people don't really mind where they buy from, as long as it's quick, cheap, and easy. By placing a sticker on the printer, they'll always call you when they need a cartridge. The best way is to go door-to-door with the stickers, or mail them to people with a cover letter. Hints and Tips: 1. Use bright colors and a catchy design. 2. Include a photo or logo. 3- Explain clearly what you do. 4. Include all possible forms of contact, as the sticker might still be around after you've changed address. 5. Test and measure. Rating: 5/5 77