measure different ads. Rating: 4/5 Magazine Advertising A great way to go after a very specific target market. It's usually pretty easy to judge who is reading a magazine by the types of articles, as well as the other advertisers. People reading magazines will pay attention to the ads, as the ads generally represent their direct interest. The challenge is that your competitors will be there too. Check the cost effectiveness, as some smaller magazines will ask you to spend a lot to get to only very few-but if it's your target market it may be worth it. Hints and Tips: 1. Get on an early right-hand page. 2. Make sure your ad fits the style of the magazine. 3- Use a powerful photo of people using your product or service. 4. Make an offer that people have to respond to. 5. Test and measure different ads, offers, and magazines. Rating: 3/5 Trade Journal Advertising Excellent for reaching a very particular group of professionals or businesspeople. As with magazine advertising, your competitors will also be there, but people will take the time to read and evaluate. Can be extremely cost-effective and great for industry profile. Hints and Tips: 1. Write more of an article than an advertisement. 60