of the road selling pans. Everyone needs a pan. So many people rush in and start digging for gold, and yet the people who make the most money don't have to work hard all day digging for customers; they just need to find a massive flow of customers and help them to buy. Don't go against a trend; don't try to sell to people who don't want to buy. Just stand by the road and sell to people who desperately want to buy. You only need one thing to make a fortune in the restaurant business: a starving crowd. Think of the 12-year-old who stands on the street corner cleaning car windows. The market already exists; the 12-year-old just fills a need. If you've got a product or a service that everyone wants, then it'll sell itself. Marketing is so simple when you stand in the path of people who really want to buy rather than your having to go out there to sell. Ask for More If you're going to build a great business, if you're going to make your fortune through business, then you've got to ask for a whole lot more than you do right now. My mom used to always tell me that I should never get my hopes up in case it didn't come together. As much as I love my mom, in my opinion, the opposite is true. Shoot for the stars; at least you'll make it to the moon. If you don't ask, the answer is always no. If you start to ask for more and are grateful for it, you just might start receiving. Just remember, those who are grateful always receive more than those who just complain about life. And don't be afraid of someone saying no. They are not rejecting you. It's just that your request may have come at a bad time, or that their goals aren't quite aligned with yours. Don't take offense. Every no gets you closer to a yes. I've always said that you'll only ever be as big as your competition. If your competition is putting food on the table, that's how big you can get. If your 13