making them want to stay in contact. Hints and Tips: 1. Always have at least one great deal that attracts customers. 2. Introduce a new special every week or month so people start looking forward to it. Rating: 3/5 Ask Them to Gome Back Sounds silly, right? Wrong. It's something most businesses overlook. How many hairdressers ask to book you for your next appointment at the end of the first one? Some do, but they often word it wrongly. You see, they expect that people don't want to plan that far ahead. It depends on how you ask. Try saying something like this: Have you been happy with our session today? Great. I'd like to book you for your next session now. That should ideally be in six weeks. I could fit you in on Thursday night, or Saturday morning. I'm pretty heavily booked already. Which of those times suit you best? If they say no, ask them if you can call and remind them in six weeks. Hints and Tips: 1. Ask before they leave, Shall we make an appointment for next time, or should I call you in a few weeks to make the booking? 2. Make the sale, but remember to word it carefully so people don't feel you're being too pushy. 3- Make it sound as though you are doing them a favor. Rating: 5/5 Send Out a Newsletter Absolutely essential for businesses where people only buy once every few months or more. You must keep in regular contact, and a newsletter is an ideal way. Not 129