3- Test and measure. Rating: 2/5

Cinema Advertising

There are two types: still and moving. Still is where you display a still frame, while the announcer reads a script. Moving is where you have a TV commercial playing. As a rule, people do not watch the still, but do watch the moving. Moving commercials in the cinema are generally used only by advertisers with a high budget. Still commercials are generally used by local businesses. If you're going to try it, make sure you write the script and that it speaks directly to the people you want to target. Make them an offer to come in. Incidentally, cinema can be a good way to reach people between the ages of 18 and 30. However, it's something you should leave until last on your promotion list.

Hints and Tips:

1. Use a picture with impact that grabs and holds attention.

2. Write a script that speaks directly to the viewer. 3- Test and measure.

Rating: 0/5

Sponsorships

Generally quite a passive marketing tool, depending on how you use it. Sponsoring sports teams can work well if you get a good profile, or naming rights. It's mostly an awareness-building tool, which can mean it has questionable cost effectiveness. If you sponsor local clubs or teams, make sure they allow you to have a list of all members of the club, so you can mail to them. Once again, just an image-building exercise that may or may not work in the long run.

Hints and Tips:

1. Do it because you think it will work, not just to donate your money.

2. Make sure you're reaching your target audience. 72