none at all. 2. Use plain English and lots of colorful pictures and diagrams. 3- Don't give too much information; this will just confuse. Rating: 4/5 Offers To seal the deal, throw in something they didn't expect, something that gives them the perception that they are getting a great deal. Then place a time limit on it, which pressures them into making a decision. Make sure it's something that they will value highly and which doesn't cost you very much. I know of a car lot, for instance, that offers buyers a full tank of gas if they sign today. You'd be amazed how many people are swung to buying a $50,000 car because of $30 worth of free gas. Hints and Tips: 1. Look for low-cost products that have a high perception value. 2. Stipulate a time frame during which the offer is available. 3- Make the special something either useful or very memorable. Rating: 5/5 Packaging The more attractive the product looks, the better chance there is of selling it. Try redoing the packaging to make it look more modern, or perhaps even more traditional depending on what you are trying to achieve. Include benefits and features on the side of the package as well. It may also be an idea to package in value-added products-smaller accessories which may also serve as a lead into another product line. 97