and even give the book away for free in order to get leads. Of course, it needn't be a full book-a small 10-page booklet could be enough. Hints and Tips: 1. Come up with a catchy title and then work backwards. 2. Look to get it sponsored by a big business that might buy it in bulk and then mail it to their customers. 3- Send it to old and new prospects as a way of boosting your credibility. 4. Write it like you would talk it-that way it's much easier to read. 5. Have a picture of yourself on the cover. 6. Test and measure. Rating: 3/5 Seminars and Events Holding free or paid seminars is a great way to get your prospects in the same room all at once. Of course, this suits only a small percentage of businesses, mainly those with an informational product or service. Advertise the seminar, then follow up with the attendees. Hints and Tips: 1. Have good speakers who are interesting. 2. Ensure that the venue is central and has ample parking. 3- Check what time your target market prefers-some groups prefer breakfasts while others an evening seminar. 4. Don't just do a sell job. You must give people some useful information. 83